cinq étoiles

La prison fictive de Unité 9 semble un hôtel de luxe! Et je ne mets pas en compairison avec Carandiru ou même pas avec la prison de Sağmalcılar, en Turquie (de l'«Express de minuit»)...

Équipée d'appareils électroménagers en acier inoxydable, de dernier cri, leur cuisine est meilleure que chez nous, par exemple! Ses vastes cellules, propres et individuelles, ont plutôt l'air de chambres de condos du Plateau! Ou je me suis trempé d'émission, et ce que je vois n'est que la vie riche des protagonistes de Tu m'aimes, tu?. 

J'ai aucune doute que cela n'est pas la réalité de plusieurs contribuables qui payent pour ce privilège (service de VIP) à ceux qui ont commis un crime (ou plus) à la société. Donc, je pose la question: 

Si vraisemblable, à quel point c'est juste?

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vraisemblance

Trop rigide, la nouvelle “IPL'' de la série TV pénitentiaire, Nancy Prévost, jouée par Debbie Lynch-White, ressemble énormément (pas de jeux de mots!) à inoubliable matricule 728 du SPVM (Service de police de la ville de Montréal), Stéphanie Trudeau.

Comme dans la vrai vie, un personnage remarquable! Toutefois, pas pour son charisme, évidemment. Tous ceux qui ont vécu le «Printemps Érable» se souviendront!

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Malgré tout, je suis vraiment contente qu'on va revoir Marie Lamontagne et sa gang bientôt! Cette intrigue à couper le souffle poursuit l'année prochaine. ⋆⋆⋆⋆⋆

that's true!

Imagination is something. Who is not able to imagine the characters, the main or  secondary ones, from the books? 

Even with some suggested illustrations, eveyone has his own way to bild all personages in his mind. Furthermore, the environement, clothes, objects, furniture and other accessories. Nothing is let aside by our creativity. Even about the future of each story, (fairy)tale or novels don't end, sometimes, as author propose...

Often, we go forward. Writing better, is just one of the advantages of reading.

In a time of babysitter television, short ciphered sentences online or in texts traffic sent by youngs, parents should think about and take it as a tomorrow investment. Beyond doubt: very prosperous. Not only for kids, though...

Knowledge is priceless! It makes all difference. 

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I simply loved this add from Toronto Public Library!

beyond citizen kane

In 89, when Fernando Collor (PRN) beat Luiz Inácio Lula da Silva (PT) in the second round of the first democratic presidential election in Brazil since 1960, 5.71% of votes made all the difference. About this event, it was especially evident the real power of media (besides its intentions, of course!).

To who haven't known that, the main reason was a public debate, two days before the election. In this occasion, the last one between the two candidates, which reached 61 rating points of  audience, broadcaster Rede Globo (the most popular one in Brazil) manipulated the montage in favour of Collor.

Although the outcome of this elections cannot be entirely attributed to this episode, many argued that it could influenced the decision of many voters. Well, considering the tied margin of 49.94% for Collor and 44.23% for Lula, there is no doubts that EVERY voter counted! - mainly naïve people...

About that, there is a classic documentary: Beyond Citizen Kane. It's about the development of TV in Brazil, concentrating on the role of Rede Globo, including at that election. Until now, this British programme creates subsequent controversies in Brazil, and even some kind of censure.

Watch it here.

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I'm handling this because they are in campaing period in Quebec too. Yesterday, Radio-Canada showed their prime minister debate.

At this moment, everything must be take into consideration... Here, there,  and everywhere, it's important pay attention in both tendencies and dispositions. 

Notwithstanding, it seems that inclinations tend for another side here... Fortunately!

parlez-nous d'amour

C'est un excellent classique du cinéma québecois. Remarquable.

Le film raconte l'histoire d'une émission fictive de la télé des années 70, présentée par le charismatique Jeannot, interprété par le vrai animateur Jacques Boulanger. Pouvoir, intérêts, glamour,  promiscuité, insatisfaction et vraissemblance... Il a touts les ingrédients nécessaires pour une bonne trame de l'époque. 

Et, en plus, c'est sur les coulisses du média. J'adore ça!

Regardez un petit extrait ici.

freak show

Today, Friday the 13th, my subjects aren’t pleasant…

First, gaga Jo:

(someone whose birthday is on the same day of mine)

I’m not sure if, during both my childhood and teen ages, my idea of being an intelligent person used to be other, or if Jo Soares became worse as time goes by. In actual fact, I’m convinced that Jo isn’t a good interviewer.

In the past, I got to think he were, though, but not anymore. I confess I have changed my opinion since the beginning of my journalism course at the university (when it was still OBLIGATED - I’m saying that because as important as necessary it will be always… However it is not a prerequisite to work with information anymore, unfortunately).

The reality is that he does not convince with his disconnected and incoherent questions which don’t give to the audience not even a shallow knowledge about people who are giving him a interview. Sometimes his program finished while we keep without having a good notion about many relevant ideas related. At the same time, he definitely isn’t able to play bongo, especially “alive” (according the jargon of his colleague Fausto Silva that who is capable to, can do it even alive).

By the way, why does nobody tell him that? (his director or anybody else…) Does it happen owing to some kind of respect to old people, dinosaurs of Brazilian television? I think so. Furthermore, considering his high age, no one could dispute that it is a factor set against him. Even using a pre-interview as a support, sometimes he lost the fluidity intended. Unfortunately... Even so, many people have still liked him.

horror reality

Now, an important and appalling issue, which terrify women in the Muslim World: the genital mutilation.

More than extreme Islamic faith, or their tendency to dedicate themselves to the Koran (their soul included), personally, I believe that this is the worst chastisement. 

Cruelly, they cut off the little girls’ clitoris in order to prive them the pleasure. This happens in reason of respecting their future husbands.

I’m definitely against this kind of crime with women. Being only a mere body exclusively for reproduction, without any chance to feel sexual satisfaction is, at least, unfair!

Many health consequences may happen during that extraction, inclusively their death in some cases. Without basic sanitary conditions, infections have been common.

I felt really sick seeing pics of proceedings. I confess it turned my stomach! I moan for those women who suffer terrible pain.

between ladies

It is not only in content that Amor e Revolução has been having audacity: tonight, Luciana Vendramini and Giselle Tigre’s characters kissed each other. It was the first homosexual kiss on Brazilian television. And it was not a mere peck… a real Lesbian "French-kiss" was seen! Memorable.

Without a doubt (or any censure), many people have inspired themselves since then, even hetero men - they simply love it! However, I wonder myself if it would between two guys, the same society would have accepted it so easily… even at these proper days, when the civil union between gays was recently approved.          

To sum up, Globo had the chance to had been a vanguard broadcast, but was SBT which took the iniciative and also took the glove up before. Finally, more reality and less hypocrisy on our screen! Without a doubt, it was a considerable conquest for homosexuals.

old is cool

Today, on the 75th birthday of Dedé Santana, one of the most famous Brazilian humorist, I have some to say...

Firstly, nowadays, our television is really need of better people making us laugh. At least, Zorra Total is a crap, excepted for that it has introduced us some talents such as:

- Samantha Schmütz, playing Juninho Play and as a child at these days;
- Katiuscia Canoro, as the extravagant Lady Kate;
- Maria Clara Gueiros, with the caracther Laura, who presented the jargon "Vem cá, te conheço?";
- Fabiana karla, that used to play the role of “Gislaine”, a personal trainer that was always saying “Isso não te pertence mais”, and now is “Dr. Lorca” – who advice about what “Pode” and “Não Pode! (can/can't).

*By the way, recently, when two known journalists (Zeca Camargo and Renata Ceribelli) are working out intensively to make them slim on the air, it is in fashion those worries about health, physical exercises etc.

I would say that is necessary more intelligent humour programming, comparing with the 80’s. However, I’m in doubt if ‘Os Trapalhões’ was a nice TV program, or I was only a child - easy to be convinced by any silly joke…

I remember some chapters that I dislike because Renato Aragão’s character called Didi were always taking some advantage of his other friends, included Dedé. I confess that I used to enjoy in particular both Zacarias and Mussum.

Other excellent and memorable Tv program was TV Pirata. Albeit, it was not for children… as the quartet’s one. Nevertheless, TV Pirata has an incomparable black comedy. It was excellent being sarcastic… a watershed on our screens.

In fact, I reckon that this is the main current matter nowadays: quality of programming, the contend of jokes, the smartness of the script - more than the way the casting plays… In most cases while they are good professionals, the basis aren’t. So, doesn’t work!

Casseta crew have tried, for a long time, they were on the top, but couldn’t  keep their texts as sagacious as before… Nowadays, maybe the audience prefer another kind and format  similar to Pânico (which sucks, in my opinion), or CQC - ok, I like it very much, but is more journalistic than only comedy.

former youth

Secondly, our past young idols and beauty icons are now 70 (or almost there!). Believe! It’s true. Look that:

Abroad
- (Sir) Mick Jagger is 67. He was born on 26th July 1943;
- (Sir) Paul McCartney , that is 68, was born on 18th  June 1942
- Robert Redford, who is 74, was born on 18th  August 1936;
- Clint Eastwood is already 80. He was born on 31st  May 1930;
- Lou Reed is 69. His birthday just passed, on 2nd March (1942);
- Bob Dylan is almost 70. His birthday is on 24th May (1941);
- Roger Waters, that is 67, was born on 6th September 1942;
- Jimmy Page is 67. His birthday is on 9th January (1944).

And here, in Brazil
- Chico Buarque is 66.  He was born on 19th June 1944;
- Caetano Veloso , who is 68, was born on 7th August 1942;
- Roberto Carlos is 70. His birthday is on 19th  April (1941);
- Tarcísio Meira, who is 75, was born on 5th  October 1935;
- Arnaldo Baptista is 65. His birthday is on 6th July (1948);
- Erasmo Carlos is almost 70. He was born on 5th June (1941)
- Ronnie Von is 66. His birthday is on 17th July (1944)

Even Marcos Paulo and Carlos Alberto Ricelli (that my mother simply used to love!), who are "only" 60 and 64 respectively, nowadays, are already a third-aged leading men. As them, if Bob Marley would be alive, he would be 66; Jim Morrison, 67; Jimi Hendrix, 68; John Lennon, 70;  Elvis, 76;  and finally the oldest: Marlon Brando, 87.*

Thus, we can confirm that the old concepts about being the ancient has changed since who is grandfather-aged at the present time was someone avant-garde in the past, even revolutioners, in some cases. Teens and early adults of 60’s are almost 70 now. People has gotten old… by the way.

It’s interesting that those folks must be well-behaved when their grandsons appear… Different generations, another History! Finally, I believe that will be easier to respect the third-aged people more from now than it happens before, when there are no admiration.

*I only pointed men especially because women, when their ages are related, are complicated! (not old!)

don't letting bygones be bygones

Lastly, I’ve been wondering myself about the example that our parents gave us with their roles when they could change the world. Or rather: when they were young.

On the contrary of north americans, that were drugging themselves while had asked for peace and love, Brazilians were fighting and dying in reason of their ideals. Ok, I know that some of them went to Vietnam, but this is another History... other context.

In Brazil, for instance, people who are now more than 50, could had done something against the military dictatorship. This mournful period lasted 21 years. So, during the 60’s and 70’s, when they were young, it was the time to act. Think about that and answer me what did your parents do at those days?

However, I’m not proud about what mine did, unfortunately. I reckon I would have acted alternatively. Probably I would have integrated one of guerrilla warfare groups. I admit I would not sleep if I had done anything about that when it was possible.

love it or leave it

31st March, 1964 (almost 1st April...) - could be some kind of mistake, or a lie of Fools Day. However, wasn’t! It was one of the most sad days in the Brazil’s History. A military coup d’état was established. That date completed 47 years few days ago. So, it is a perfect chance to talk about it!

As a (violent) joke, militaries defended the idea that they were helping the democracy through the army force. The president at that moment, João Goulart (called 'Jango'), was overthrown. students, actors, journalists etc many were against, rebelling. Communist people were arrested, tortured or killed. Many bodies have never been found.

I’ve been deeply touched about that! Furthermore, I’m so glad that SBT (even broken) is presenting those mournful chapters through ‘Amor e Revolução’, their new soap opera which has begun this week. Heavy (and also bloody), it shows the truth about the period that changed the course of country‘s future. Unfortunately, our population at that time was not strong enough, since was not united, to making the revolution here. Thus, it has resulted in our current reality.

It's pretty good: quite nice casting, excellent sound track, intelligent text as well as interesting edition, in addition of being an essential story to be known by everybody - mainly the younger, who didn’t have any contact with it. Apart from teaching in classes, I reckon that is very important this kind of representation to inform the present audience. I’m not going to loose even one day of it!

On top of that, I was satisfied to hear real testimonies, somewhat similar to the end of Manoel Carlos’ work. Fellows have been telling us their 'below stairs' stories in the dictatorship (while I simply can’t stand, always crying affected as consequence - I'm sure that I lived at that time in the past, whit another name of course, as usual then).

doubtless

Yesterday I was between 'Divã', the guerrilla and bar. I chose revolution and then I made the tavern table my social divan. Forgive me Lília Cabral! My situation at these days asks something more intense. I inclusively could say that was always like that… I'm not going to deny that I've been inclined towards left since I was born, worried about the world - believing in another one possible.

SOS - brazilian public health system

It is a shame! In a rich country as ours and paying the taxes as population do, should be impossible being this chaos as have been seen nowadays in most part of public hospitals.

I enjoyed so much the news about it presented in Globo Repórter and, in Record, about seniors’ health. I recognize as positive (despite miserable its content) this kind of denunciation which results in government give some answers and do something… (even if) obligated by the public opinion.

As far as I'm  concerned, all politicians should be obligated to use only (and exclusively) the public services they offer for citizens, such as education, health, means of transportation etc. Thus, social conditions will be different, of course. If they (said they that) defend our rights, they must have the duty  of sponging on everything they (should) do in our name. 

Due to this injustice I don’t want to get old in Brazil. Unfortunately, I’m not proud about my roots regarding this kind of matter being so common… Help!

true-lies agenda

It is said, here in Brazil, that the year begins after the carnival… Well, it used to be true. Nowadays, for the major part of population another period starts later… only when the BBB finish , what changes its  programming. As a consequence, every evening is going to be different for them from now. Since the end of this reality, for each one a new program is awaited.

The present doubtful 'real life' is driving me crazy since I simply can’t believe on nobody else anymore! So, I would like to can say that it all this is a big lie. However, unfortunately, it is not… It is our true.

Further:

I...

- should not be here;

- would be married if I had come back one more step behind;

- am not well-liked there for who is main important.

a past story as begun as not finished

Engaged with one of the most popular guys of the city, the also successful professional woman is quite satisfied. They compound a beautiful pair, envied for most part of single people, besides the couples… Inseparable, they are seen everywhere. This solemn-name family goes to cultural programming together.

Their children are not only so polite but also equally happy. Esteeming to each other is the main ingredient for their sweet united lives. All dinning are special, cooked with love. The sex is really fantastic due to the past experience of both. They are perfect lovers since they were introduced at Lancheria eight year ago.

A white two-floors house in the south area of the city, with big dogs running on the green garden, is often visited by closer friends and colleagues - famous people inclusively - owing to their jobs. On weekends, is a haunt of barbecues with pocket show of local singers or poets. Table of chess, card games, pool, ping pong and 'totó', as well as pinball entertain their “old” friends while the youngers play in the swimmingpool (or videogame  - against some adult guys). In the juke box, classic records are played.

Even the age difference between them - included the stepson, the twins and the little girl still inside her belly, was not enough to separate these good partners. Nor the 21 years which in the beginning were the double of his age (exactly when she was at  prime of her life) are a problem. It haven't ever been...indeed. This lack is necessary to complete themselves, making them entire, as only one.

Old school (or 'old is cool') always has been an important lesson there, in their home… minds, hearts, souls. The believe in them is with her, regardless of anything happened earlier, during or is coming in the future, soon. 

I'm sure that she would be happy living (exactly right now) this ‘their‘ story… (perfectly imperfect due to its no expectations, matters not told, a mystery made) I guess that could be possible, as the another world they  used to believe, even being separated.

It is just a look back (or forward?) of mine, reminding me dreams that haven't come true - but could, though.

bad wolf block(ed)

Today, on the April Fools Day everything may be said, believed and forgotten. Thus, a little care is pretty good...

Oppotunity makes thieves - inclusively, I recently knew (the other face of) one, and it wasn't a special occasion for it. There are many wolves (in sheep’s skin clothing) around, just waiting for a chance to get the jump on an innocent sheep (= someone ill-advised).

the secret of arrive of thrive

Exactly 15 years ago, one of the most famous (and funny) Brazilian TV shows begun… Sai de Baixo!

This program until nowadays is remembered owing to the popular jargons introduced for the illustrious casting. For example, who doesn’t know the famous: “Cala a boca, Magda!”, usually said by Caco Antibes, her blond (so concerned in being noble) husband.

Marisa Orth, Miguel Falabella, Aracy Balabanian, Tom Cavalcanti, Cláudia Gimenez and Luis Gustavo were the bright stars that every Sunday night used to make everybody happier. At least, during their live presentation.

I miss this kind of (intelligent) programming on our screen.

I reckon the hilar and sincere Magda way of being is somewhat similar as Maria’s (BBB). Don’t you? She made me laugh a lot in the few times I watched it as much as I was used always to do, caused by Marisa.

Sensuality and dullness - a succeed hybrid. The wheel turns round. However, it comes back for the same place… an exactly 360°-circle. As never before, their donkey way of being is a present tendency, though.

Probably she will be another Sabrina Sato in some “Pânico”. Await, soon on your television (actually, not so fast as on the cover of a naked women magazine... if she has not done yet!).

narrow-minded time

Big Brother on TV - Where being stupid is a good stroke done.

It says that next year will be the last time we are going to see a group of people confined (together) into a house, being watched full time. Finally! Enough clowning…

Our BB(B), this year, have just presented a different end compared by the prior others: surprisingly, who won the tv show was a pretty bitch with a good heart and few active neurons - something unlikely before… when only smarter or poor individuals used to become rich.

In fact, Maria took the award as a consequence of being a good person and not because of her nice face or her curved body. Her both sincerely and innocent way, (besides funny) to deal with the emotionally strong situations in the game gave her R$ 1 million and a half - not bad!

The main audience is feminine (who votes online, calls or sends messages by mobile). For the first time, they frankly enjoy a girl-player. Maria is the proof that Globo was looking for something new, unpredicted. After all, a gay and others (more than) three handsome calm guys have stepped out there as champions, or at least as vice. Thus, this time was the women turn.

When George Orwell wrote 1984, in 1948, I guess he never could imagine that his words would be a kind of prophecy, chiefly: "Ignorance is Strength". Nevertheless, it came true while Big Brother is the powerful attraction on TV - mainly in Brazil. Here, the numbers - of votes etc are the highest.

Our population simply loves to participate. It is up to them decide who is the main ephemeral celebrity at the moment in the country. It is like a national passion. Easy to happen once most of us are not prepared to shelter ourselves of this abundance of frivolousness, thoughtlessness and futility.

Maybe they like to see themselves there as on a mirror, bringing about this results. Thinking better, perhaps Orwell had hit home as a result of his conclusion that indeed (this type of) Freedom is Slavery - of our knowledge, instruction, wisdom, erudition or cultural background. In this case, limited not only by being between four walls but due to the low intellectual capacity of the participants and also of the audience.

pretty beach, but low profile

(in reason of nobody knows who she truthfully was - not even her real name!)

In fact, she used to be high profile (because has been famous). However, her face can’t be seen on TV anymore… If she is still on men’s mind, I think so! - after all, television is a (false and faked) fantasy that doesn’t show the dark side of reality - her nonsense and slovenliness.

After a painful surprise against me, I'm sure she is bearing the chances of her (ill) fortune - now, taking care of people's head (in the exact meaning of the expression). So, limited like that, she doesn't convince altogether as before(!).

*I don’t know (more) nor do I care…

da onça

(actually, they are birds of a feather!)

How much evil could affect somebody? Envy is, without doubt, one of the worst feelings that someone can experience - mainly when is from someone who SHOULD wish our happiness, and doesn't take us as an "adversary".

Unfortunate is who tastes its own medicine. Selfish, remaines grieved - and, as a result, stays (always) behind, worried about others’ happiness (or trying to hamper it).

 

With me, in vain… In fact, this act just strengthen me!

An indubitable reminder: the evil that men do lives after them.

wearing of the green

(the hope color)

Lá Fhéile Pádraig - finally a good news (and energy!) against the "descarrego" session above...

Today is Saint Patrick’s Day, an important holiday mainly in Ireland. So, I’m going to drink some beer to celebrate!

My faith is more powerful than all these stumbling blocks. I’m not going to became worn away, just go ahead and leave all these ill things behind (me).

What will be will be! - with or without backing.

something unless?

Well, It has been so strange live without television’s "presence" at home…

It is only a matter of time until I take mine back. Before, on the contrary, it was not my decision (inclusively and MAINLY the channel to watch it!). Equally House (of course!), I miss in particular the possibility to watch my movies on DVD.  

It seems like I am wasting my time doing nothing, alone. Nevertheless, I’m using this “free time” to bring up to date blog’s texts that I had written but I couldn't post until now due to technical problems.

I've never been away so long, or a mula nunca ficou tanto tempo sem rugir…(I always play upon words with the blog‘s name, in Portuguese indeed, because doesn’t make any sense in English) However, at this right moment, I’m at the peak of my glory - of writing my posts in English!

My ‘comps’ is my best present company in addition to the internet being something more powerful than the television was someday. Owing to this, I shouldn't miss it and enjoy this season with something unless (? - No, I don't think so...). 

nothing to lose

As soon as possible, when I will have just finished to up date this blog, I am going to be some kind of monster to these (online) days: I‘ll set aside the internet in my daily life as much as I can to giving a deep dive into some books I want to read. Another hobby I’m going to dedicate myself acutely is going to the cinema more often.

Accessing it everyday, a long period during all the day long, is practically impossible to enjoy these other arts as I’m decided to do. I want to take a cultural shower from these sources. Therefore, it’s necessary give a limit to this new media as mothers did in the past with children who used to stay many hours in front of television…

Books - all the best! (in any time, for everybody…) No restrictions, no waste of time.

holy grazing TV

I’m going to write this post in Portuguese due to my indignation and frustration.

Eu venho lá do Brasil para chegar aqui na Europa e assistir TV na minha língua? Na boa, preferia estar treinando o meu inglês, vendo a programação internacional - afinal, são uns 300 canais! Mas não… Dia e noite é só sermão de pastor, programas de baixa qualidade (infelizmente, porque dá para ver que o investimento é grande) e produtos de uma imprensa marrom: SÓ DESGRAÇA!

Essa é a Record Internacional - presente fulltime na minha vida atual.

Reclamo MUITO enquanto assisto! Chego a ser chata, admito. Mas é impossível ser diferente diante o que vejo. Não estudei para ficar vendo merda. Não consigo. Fico triste em vivenciar uma substimação e degradação da capacidade intelectual do público espectador brasileiro que mora no exterior. E isso nada tem a ver com crenças religiosas.

Poderia ser melhor (vi que posso inclusive trabalhar para eles sem problemas algum! Nada do que eles fazem é estranho ou difícil a mim), mas não é. Estando for a, o quadro fica ainda pior porque o nível das propagandas e dos programas gringos, por exemplo, é infinitamente superior ao nosso. Tenho tentado subverter o “sistema” instaurado onde eu moro, para ver uma programação digna.

Mas o pior: eles gostam! - sem se questionar sobre o que assistem diariamente.

A mula ruge… os burros, não (forte, mas é verdade!).

advertising

Não é o fato de o supermercado Guanabara fazer 12 aniversários por ano (a cada mês, divulgando uma promoção bombástica e sorteando ingressos para um show diferente), do extremo mau-gosto e da pouca qualidade dos anúncios de guaranás cariocas veiculados na Band, do volume das chamadas das Casas Bahia, Casa & Vídeo e Ricardo Eletro ser extremamente alto e o seu apelo violento - com estrondos, batidas e pancadões de áudio dando a entender que os preços caíram... O que mais me irrita nas propagandas hoje em dia é a esteriotipada e infeliz presença da imprensa nelas.

Como? Naqueles comerciais em que pessoas invadem em meio a flashes e empurrões as vítimas - INACREDITAVELMENTE, quem seriam os consumidores em potencial. Alguns exemplos: o do Colgate White-alguma-coisa, em que uma moça está num provador de roupas e é surpreendida por jornalistas e fotógrafos que invadem-no quando ela olha uma sujeirinha em seu dente. De maneira abusiva, eles a questionam sobre seus problemas dentários, induzindo-a a usar o líquido para enxágue bucal. Ridículo.

Outro: do Harpic Power Plus (ou algo parecido). Uma equipe de TV bate à porta de uma dona de casa para saber como ela limpa seu banheiro. A coitada mostra que usa água sanitária, e desinfeta o vaso, enquanto a repórter a critica dizendo que o produto que tem em mãos é melhor, cinco vezes mais eficaz contra os germes e bactérias. Péssimo. A pessoa abre sua casa, sua intimidade, é exposta em situações bizarras e ainda é criticada em suas escolhas, seus hábitos.

Na boa, quem que, sendo atacado assim, usaria o produto de uma marca cujo approach é esse? Quem cria isso? Mais: quem, da própria empresa, APROVA tamanha barbaridade? Fico, aqui, queimando a mufa pensando como deixam passar essas campanhas... afinal, o marketing é negativo. Parace até sabotagem! Sinceramente, fico com raiva deles, repulsando seus produtos, serviços - o que for! Mas tem outra coisa que me incomoda... a questão do elenco. São todos fake, ninguém ali é real.

Já vi atores em mais de um anúncio ao mesmo tempo, atuando em perfis diferentes. Num, ela é mãe, quer proteger a família contra os mosquitos; noutro, é solteira, supercontemporânea, bem-sucedida e almeja adquirir um carrão (com um motorista lindo, claro, para dirigi-lo!). Pior que isso só conhecendo a figura, e saber que é tudo MENTIRA - ela não é uma executiva, namora um amigo seu, eles não tem filhos, abominam repelentes e não almejam banheirões estilo "de titio".

A pergunta que não quer calar: por que não tentam fazer com gente de verdade, que os consome de fato, está insatisfeito com o concorrente, quer melhores resultados e, principalmente: cujo depoimento é SINCERO. Seria melhor. Apesar da dificuldade de achar alguém bacana para vender Corega, por exemplo, se conseguissem um personagem, seria o ouro! Aí, cola, colega publicitário (literalmente - até a dentadura alheia!).

valores globais

Por que precisamos saber qual a cor do batom da Melina da novela Passione (Please Me - da Mac, campeão de ligações para o CAT da Globo nos últimos meses) enquanto pouco conhecemos a China - país que brevemente vai dominar o mundo? Por que nos abalamos com o caso do Bruno, ex-goleiro do Flamengo, e não nos importamos mais com o fato de a África estar sendo dizimada pela AIDS ?

A resposta está no foco dos nossos meios de comunicação. O que eles querem que saibamos? Justamente o que eles transmitem para a gente, deixando MUITO a desejar em qualidade e conteúdo, beneficiando marcas, produtos, mercados, fazendo tendências, direcionando o consumo, o rumo, o interesse e o comportamento da população.

Infelizmente na TV aberta são poucas as opções. E o que é veiculado, em quase nada atende a uma ampla demanda de conhecimentos gerais necessária - àquilo que REALMENTE importa ser noticiado. Daqui a pouco começa o Big Brother e, aí sim, as manchetes tupiniquins, durante três meses, serão somente os amassos e as intrigas da casa mais vigiada do Brasil. E o bicho pegando aqui fora...

A solução seria um suporte de outros veículos - internet, jornais, revistas especializadas, livros etc. No entanto, a maior arma de todas contra a ignorância é a vontade do povo em saber. Quando a gente quer, buscamos a informação. É lamentável que esse interesse não seja alimentado na escola e em casa. Só aí já vemos a dimensão do probrema, o quanto ele [e maior do que parece. É geral, global e interno. Onipresente, a mídia está mais poderosa do que nunca, acomodando as pessoas, desinformando o mundo.

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 out

Tanta coisa para a televisão mostrar e, ontem, a Globo transmite ao vivo a fuga dos bandidos, evitando assim, sua execução pela polícia. Até onde esse reality da vida real nos ajuda? Atrapalhou, no caso, inclusive.

Aliás, no quesito 'gafe', nada foi mais feio que as caixas deixadas em Ipanema anteontem, numa infeliz ação promocional do Domingão do Faustão - não autorizada pela Prefeitura. Na boa, no mínimo demissão e processo para os responsáveis por alardear pânico ao colocarem caixas vazias em praças em meio a uma guerra civil!

A Globo está por fora. Sem noção do perigo.

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cabeças pensantes

Adoro conversar com meus amigos mais politizados, da História - tête-à-tetê, ou ‘Pé com pé’, porque, assim, a mula ruge consciente, indignada, voltando-se para o que REALMENTE importa. Meus objetivos ficam bem claros, e a certeza de que não quero e não posso mais perder tempo com futilidades.

¡Gracias, Grazi Linda, pelo questionamento, boa prosa e cia siempre!

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longe do lugar-comum

Ainda no tema, a companheira citada acima está produzindo um evento bem no clima... Segunda-feira, dia 29/11, às 9h30, no Auditório do Centro de Filosofia e Ciências Humanas da UFRJ, no campus da Praia Vermelha, vai acontecer uma palestra com os meninos do programa Não Conta Lá em Casa, exibido pelo Multishow (às quartas-feiras, 22h30).

Na pauta, as viagens dos rapazes a destinos pouco convencionais como Irã, Iraque, Afeganistão, entre outros, mostradas nos programa. A boa: a troca, o debate sobre a proposta diferenciada oferecida, na contramão do que é oferecido hoje pela grande mídia, e a experiência única de terem conhecido pessoalmente esses lugares, sua realidade, e a visão de mundo com que voltam.

Eu sou fã, amiga e suspeita, mas fica o convite de um programa que vale a pena (ambos, na verdade) - oportunidade imperdível, entrada gratuita.

Inspirada... Lugar-comum - o meu, definitivamente, não é aqui.

amor e ódio

A realidade do que está acontecendo aqui, agora, não chega BEM a ser uma relação de amor e ódio, total radical como a campanha “Brasil: Ame-o ou deixe-o”, veiculada nacionalmente no início dos anos 70, durante a ditadura militar. Por mim, tratando-se do Rio de Janeiro, e sendo como é hoje, estaria mais para um clássico “Amor e Morte” de Júlio Reny. Socialmente, serve de alerta geral (à la Gal), tipo:

“Atenção, tudo é perigoso, tudo é divino maravilhoso”

Rio - Cidade maravilhosa, cartão postal do país, a capital internacional do Brasil (sim, porque praticamente ninguém lá fora conhece Brasília), destino turístico de milhares de pessoas todos os anos, que vai sediar jogos da Copa em 2014 e as Olimpíadas em 2016 está numa guerra civil! Politicamente, foi abandonada há tempos e controlada pelo tráfico. Carnaval MESMO, festa só para gringo ver. Mas, há quatro anos, começou um trabalho mais sério e intensivo para retomada do poder pelo Estado.

As Unidades de Polícia Pacificadora, conhecidas como UPPs, tem funcionado e levado paz a diferentes comunidades. Estão dando saída aos becos. A iniciativa e a execução pelo Secretário de Segurança, José Mariano Beltrame, e pelo Governador reeleito, Sérgio Cabral, é só elogios. Traficantes foram presos, mortos e os que conseguiram escapar estão sem ter para onde ir. Resultado: encurralados, esses bandidos estão, agora, agindo. Ataques tem sido feitos em diferentes bairros como um aviso, uma forma de assustar a população e desencorajar o governo a continuar sua ação.

O grande desafio é o Complexo do Alemão, localizado na Zona Norte da cidade, para onde fugiram centenas deles, em fila (numa imagem incrível feita pelo helicóptero da Globo). Momento sublime, perfeito para uma ação comandada pelo Capitão Nascimento, quando poderiam ter jogado uma bomba e ter acabado com o problema de uma vez só - déjà-vu do que aconteceu em Bangu I anos atrás, em 2002. Será que teremos essa chance de novo? Muita sorte... Na verdade, azar - porque se não fosse o Globocop estar ao vivo, provavelmente a missão dada teria sido cumprida.

Com certeza os malas dos Direitos Humanos, que só servem para reconhecer e batalhar benefícios para marginais, ignorando o mal que eles fazem a sociedade, iriam chiar, mas aí já seria tarde. Os cidadãos estariam satisfeitos, os bons policiais aliviados, e os maus (junto aos políticos corruptos) preocupados, procurando outras fontes de lucro que não as milícias, o aliciamento com tráfico. Quero saber o que esse pessoal dos DH fazem para ajudar as pessoas das favelas, obrigadas a conviver com o medo, a violência, sem oportunidade de uma vida mais digna. Tem muita gente de bem lá, oprimidas pelo sistema. O que eles fazem quanto a isso? Lutam antes contra quem protegem depois?

Alerta! A reação do povo foi se recolher, voltar mais cedo pra casa, evitar sair. Muitos se mostraram, solidários com a situação e a ofensiva da polícia, favoráveis à cidade. Frases “Eu amo o Rio” circulam na internet, no peito dos cariocas em camisetas com corações vermelhos. Brega, mas bonito isso. O meu afeto pelo Rio é explícito, está aqui, agora, enquanto a mula ruge. É perceptível na minha escolha de para cá vir morar, e aqui permanecer durante tanto tempo. Reconheço os defeitos do lugar onde moro, mas acredito num futuro melhor. Estou bem otimista, embora lamente o incidente televisivo que evitou um BOM massacre - sim, isso existe.

Um próximo passo, quem sabe, seria a legalização das drogas, numa tentativa de ajustar esse problema social que envolve sociedade, política, polícia, bandidagem e arrecadação de impostos - para saúde e educação. Abaixo dinheiro de suborno. Sim ao que importa. Com gentileza, por favor! Atitudes extremas só no limite.  

the good son-in-law

Sim, ele seria um. Josh Charles é o tipo de genro com que toda a sogra sonha - tal qual Mateus Solano, numa versão brasileira.

Atores e seus personagens... Estou numa fase interessante, (ficcionalmente) bem inspirada - Gregory House, Nino Quincampoix, William "Billy" Gallagher, Justin Quayle... E, neste caso, Will Gardner. Aliás, sobrenome esse que lembra muito o objetivo de ter meu jardineiro fiel.

Advogado, dentro da lei, cara de bom moço (embora eu prefira com uma barbinha por fazer - claro!), nos padrões desejados - 16° solteiro mais cobiçado de Chicago. Um bom partido. ‘Pra casar‘... (!) Não entendo porque Alicia não larga logo o (Big cheater) marido dela e fica com o ele de uma vez. Como disse Kalinda: “Life is short”.

tudão

Na verdade, bem que poderia ser ‘A Liga 2’, porque é a soma, a mistura de tudo, o resultado de nossos atos, em conjunto, que, no final das contas, importa. E o que vemos, aqui, pelo menos, e infelizmente, desanima, frustra e não nos deixa muito esperançosos sobre um mundo melhor.

A Liga dessa terça (na Band) abordou, justamente, um assunto que me interessa muito: educação - ou a falta dela, no caso dos brasileiros. O tal do ‘jeitinho’ que damos, ou tentamos dar, que nos envergonha e nos classifica mundo afora como um povo que gosta de levar vantagem em tudo, que mente e não respeita o próximo. Péssimo ver isso explicitamente assim, mas é verdade. E feio.

Cruel tal análise? Não diria. Plantamos isso em cada latinha atirada pelas ruas, em cada bituca de cigarro que os fumantes insistem em jogar no chão, alegando que o lixo não está próximo (a uns dez metros dali... caminhadinha que seria até um bom exercício para eles, sedentários, pensando bem...), a cada carro que passa no sinal vermelho fechado, que estacionada em local proibido, a cada pessoa que não levanta na condução sedendo lugar a um idoso, gestante ou portador de necessidades especiais, em todas as tentativas de burlar a lei, de não pagar pelos erros cometidos etc etc etc.

Lista grande... Tristes flagrantes registrados pela equipe do programa, que tem se destacado na televisão pelo método, boas pautas, audiência e bons resultados - ao maior estilo “Rafinha Bastos” de cobrar mudanças pro futuro (mas, como já assumi anteriormente, que fique claro que eu prefiro o Thaíde, of course). O rapper sempre faz a parte mais roots, mais pesada - como lavar banheiro público, viver em tribo indígena etc. Gosto disso. E, aliás, o programa é mais interressante quando os temas trabalhados são mais sociais.

No caso do banheiro, que me chamou a atenção pela diferença do que vi nos toilettes europeus, é pura falta de educação e higiene mesmo. Boates, quatro da manhã e, mesmo com a casa cheia, e todo mundo bebendo MUITA cerveja, e indo urinar constantemente, não vi um papel sequer no chão de nenhuma das cabines. Fora isso, não havia xixi no chão, nem no assento, nem molhaçada alguma. Incrível. Mais ainda porque não havia ninguém limpando o local de 20 em 20 minutos. E era assim em qualquer outro lugar...

É educação, cultura, preocupação com bem estar, com o próximo, essas coisas. Ninguém lá interrompe o atendimento de um vendedor enquanto ele está com você, por exemplo. Espera-se até ele terminar, ou até ele sinalizar que, agora sim, pode te dar atenção. Fiquei surpresa e, como típica brasileira que sou, fiquei “sobrando” ao tentar falar com eles enquanto estavam ocupados com outra pessoa. Mas aprendi rapidinho, e me acostumei a exercitar a paciência e o respeito ao próximo, que também aguardou por sua vez.

A solução? Vontade de mudar, reconhecer o erro e aprender com ele, e com o acerto daqueles que estão somente 1.500 anos na nossa frente em termos de civilidade, com todos desacertos possíveis no caminho, para então fazer certo (ou o que mais se aproxima do ideal). Para isso, são necessários também aliados, mostrando o que está errado, denunciando, divulgando... mais programas como A Liga são bem vindos, portanto. Adoro!