In 89, when Fernando Collor (PRN) beat Luiz Inácio Lula da Silva (PT) in the second round of the first democratic presidential election in Brazil since 1960, 5.71% of votes made all the difference. About this event, it was especially evident the real power of media (besides its intentions, of course!).
To who haven't known that, the main reason was a public debate, two days before the election. In this occasion, the last one between the two candidates, which reached 61 rating points of audience, broadcaster Rede Globo (the most popular one in Brazil) manipulated the montage in favour of Collor.
Although the outcome of this elections cannot be entirely attributed to this episode, many argued that it could influenced the decision of many voters. Well, considering the tied margin of 49.94% for Collor and 44.23% for Lula, there is no doubts that EVERY voter counted! - mainly naïve people...
About that, there is a classic documentary: Beyond Citizen Kane. It's about the development of TV in Brazil, concentrating on the role of Rede Globo, including at that election. Until now, this British programme creates subsequent controversies in Brazil, and even some kind of censure.
Watch it here.
To who haven't known that, the main reason was a public debate, two days before the election. In this occasion, the last one between the two candidates, which reached 61 rating points of audience, broadcaster Rede Globo (the most popular one in Brazil) manipulated the montage in favour of Collor.
Although the outcome of this elections cannot be entirely attributed to this episode, many argued that it could influenced the decision of many voters. Well, considering the tied margin of 49.94% for Collor and 44.23% for Lula, there is no doubts that EVERY voter counted! - mainly naïve people...
About that, there is a classic documentary: Beyond Citizen Kane. It's about the development of TV in Brazil, concentrating on the role of Rede Globo, including at that election. Until now, this British programme creates subsequent controversies in Brazil, and even some kind of censure.
Watch it here.
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I'm handling this because they are in campaing period in Quebec too. Yesterday, Radio-Canada showed their prime minister debate.
At this moment, everything must be take into consideration... Here, there, and everywhere, it's important pay attention in both tendencies and dispositions.
Notwithstanding, it seems that inclinations tend for another side here... Fortunately!
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